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Sunny day on the Riverloop Expo Plaza showing people walking around or standing in groups conversing. A row of trees in the background with tents lined up on either side of the photo, 4 banners with waves of colors center the large guitar sculpture in the distance. A slightly transparent box overlays the photo with text saying Friends of the Art Center.

Friends of
the Art Center

About Friends

The Friends of the Art Center is a non-profit organization dedicated to supporting the Waterloo Center for the Arts and its cultural programs, events, exhibitions, and art collections through fundraising efforts and volunteerism.

Close up, action shot of girl in traditional dress dancing on stage during Fiesta. Her red dress and ribbons in her hair flowing as she moves.
View from behind as three patrons view the artwork, colorful depictions in an unknown medium framed and displayed on an off-white wall.
Sculpture of a bull from the Mexican Folk Art Collection. The bull is brightly colored in curved strips that each have their own pattern and color scheme like a flower or intricate line work.

Become a Friend Today

Your support as a Friend of the Art Center today will directly impact arts and cultural programming at the Waterloo Center for the Arts. Annually the Friends organization provides the essential support needed to offer vibrant arts experiences that are accessible to the entire community while fostering a safe creative space that is welcoming for cultural dialogue and empowerment through the arts.

 

All of this is only possible due to the generous support of Friends like you. Your contribution represents an investment in our community that will make a lasting impact by ensuring arts and culture thrive in Waterloo and the greater Cedar Valley. Please consider supporting the Waterloo Center for the Arts by including Friends of the Arts Center in your year-end giving.

A group of people posed and smiling for a group picture around a big sculpture of an I and the outline of a red heart on top of a big W. Three people pose in and around the red heart, two people squat in front of a row of 6 people standing in front of the sculpture and one person sits centering the composition of people.

Planned Giving

We greatly appreciate cash gifts to support the arts, but there are many ways to make arts and culture thrive at the Waterloo Center for the Arts. There are many ways to show your support, several with significant tax benefits for you including: Trusts, Bequests, life Insurance, appreciated stocks, and private art collections.

The Waterloo Center for the Arts, Phelps Youth Pavilion and Friends of the Arts Center also have endowment funds at area community foundations as an opportunity to take advantage of the Endow Iowa Tax Credit, a 25% state tax credit.

To learn more contact us at 319-291-4490, or by email at museum@waterloo-ia.org

3 young girls sitting on stools at a work bench using multiple colors and paint brushes to glaze their own ceramic pieces.

Links below direct you outside of the Waterloo Center for the Arts Website

Other ways to support! 

Current
Board
Members

Anne Alvarado

Mike Adrian

Dawn Conradi

Miranda Canfield

Lori Dale

Sarah Gorsuch

Eliz Guyer

Jym Guyer

Nicholas Hedrick

Michelle Simon

Terry Rice

Teri Rule-Sheehan

Cindy Wells

Gina Whipple

Friends of the Art Center

Over the Years

1960's

 Friends of the Center was founded by Deanna Shulman. The Gift Shop was begun by Marian Lichty and the Friends. The International Bazaar was an annual fundraising event presented by the Friends for a number of years. The first Rec Originals Shop was placed in Clarence Alling’s office. All works were on consignment from local and Iowa Artists. The shop also had a thriving picture rental business.

1970's

The Friends started the Holiday arts sale, which has become the Holiday Arts Festival. The Friends sponsored an Oriental show at the Junior Art gallery in the west wing basement. Friends pledged and contributed $10,500 toward the construction of the Recreation and Arts Center. The building was dedicated October 15, 1978. Friends raised an additional 2,000 to fund Forsberg Gallery walls, furnishings and lighting. The Friends started a juried paper show. The later Museum Shop was incorporated into the new wing/East Wing of the Center and funded by an anonymous donor in memory of his mother. Maxine Thorson kitchen was furnished and developed by Friends.

1980's

Contributions by Friends funded: film for the Junior Art Gallery, an addressograph, a paper folding machine, reception equipment, new curtain for the Rumsey Room, funds for the Richard Hunt sculpture, Reaching Out. They hosted/sponsored numerous receptions for recitals and artists and bus tours to other art galleries. The Friends started the Raymond T. Forsberg scholarship for visual and performing arts. The Friends sponsored the exhibition, China-Contempo/Rarities. Friends sponsored the exhibition, All Through the House, a Christmas antique toy show.

1990's

Friends sponsored the exhibition, All Through the House, a Christmas antique toy show. Friends started Rooftop Jazz and Blues as a fundraiser. Friends started Rooftop Jazz and Blues as a fundraiser. Friends presented a Chocolate Lovers’ Affair to Remember fundraiser

2000's

Arti Gras was started as a fundraiser by Friends. Friends applied for and received an alcohol license to sell alcohol. Friends contributed $35,000 to the Youth Pavilion project to construct the commercial kitchen. Friends provide approximately $30,000 annually to support in part: exhibits, programs, collections, receptions, fundraising activities, library materials, postage, and beverage supplies.

Through the years

Friends provide approximately $40,000 annually to support in part: exhibits, programs, collections, receptions, fundraising activities, library materials, postage, and beverage supplies.

Let us make arts and culture thrive together

​In the last year...
283,420 people were served by the Waterloo Center for the Arts
27,319 people attended concerts, festivals, & events at the WCA Facilities
21,588 children & families experienced the Phelps Youth Pavilion
1,175 events, meetings and programs hosted at WCA Facilities
1,044 people of all ages participated in WCA classes & workshops
345 new works added to the permanent collection 32 exhibitions were presented by the WCA

Dear Friend of the Waterloo Center for the Arts, 

Thanks to you
, the Waterloo Center for the Arts is truly a remarkable community resource utilized by over 283,420 visitors annually. In addition to the Center's free galleries and significant permanent art collection, including America's largest public collection of Haitian Art, we offer quality arts programs for all ages. WCA is a community space where everyone is invited to experience the arts through classes, changing exhibitions, outstanding facility rentals, concerts, cultural celebrations, festivals, events, public art projects, school trips, scholarships and volunteer opportunities. At some point almost every child in the Cedar Valley visits the Phelps Yo uth Pavilion. The PYP proudly provides unique interactive hands-on cultural experiences for more than 21,000 young people and families. Outside the walls of the Center, we provide educational outreach programs, and are committed to building strong community partnerships, and offer free outdoor concerts, festivals and events at the RiverLoop Amphitheatre, Mark's Park and Expo Plaza.

Become a Friend of the arts today. Your support as a Friend of the Art Center today will directly impact arts and cultural programming at the Waterloo Center for the Arts. Annually the Friends organization provides the essential support needed to offer vibrant arts experiences that are accessible to the entire community while fostering a safe creative space that is welcoming for cultural dialogue and empowerment through the arts.

All of this is only possible due to the generous support of Friends like you. Your contribution represents an investment in our community that will make a lasting impact by ensuring arts and culture thrive in Waterloo and the greater Cedar Valley. Please consider supporting the Waterloo Center for the Arts by including Friends of the Arts Center in your year-end giving.

 

Waterloo Center for the Arts

225 Commercial Street | Waterloo, IA 50701-1313

(319) 291-4490

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The Waterloo Center for the Arts stimulates inquiry, provokes dialogue & connects people through the arts

©2025 by Waterloo Center for the Arts

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